©2018 Matt Loehrer  |  matt@mattloehrer.com

Creative Concepting

These are creative executions for a social media program for Glenmorangie Scotch, executed on behalf of a local agency for a pitch and RFP. A freelance copywriter and I developed and presented 18 individual concepts in three differents buckets to an internal team, and from those they requested we execute against 10 of those concepts in 2 buckets. Here is a concept we call Scotch Moments.