SEARS HOME SERVICES
Around 2015, Callahan worked with Sears Home Services to create a virtual team of experts in home repair, upgrades and decor. We created the Blue Crew, who would act (in advertising) like your own personal contractors. It was a pretty cool concept, I'm not sure they did much with it, but I was proud of what we accomplished. A big photo shoot, then lots of direct mail, door hangers, etc.