©2018 Matt Loehrer  |  matt@mattloehrer.com

Viktor the Viking

This is one of those projects that came out of nowhere during my C3 years; the owner of the agency had met the Minnesota Vikings owners at a time when they were interested in developing a branded mascot character, which was right in our wheelhouse. The project took most of a year and involved character ideation and sketches, turnaround art, development of a costume and accessories, and finally, the style guide you see here (which was just a small part of the overall project). Pretty cool.

 

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